Mozilla

History of “Choice and Innovation on the Internet”

March 13th, 2006

I’ve been thinking about how to describe the goals of the Mozilla project, and how the Mozilla Foundation and Mozilla Corporation fit into that. By “Mozilla project” I mean all the people who are involved, unrelated to any employment relationship. The Mozilla Foundation, including its subsidiary the Mozilla Corporation, together make up only a small portion of the people involved. It’s important that the Mozilla Foundation remain in sync with the larger project it seeks to lead, and that we have healthy discussions about that goal.

We’ve been using the goal of “choice and innovation on the Internet” for some time now. Recently someone asked me for a history of this phrase. I did a bit of research, here’s what I found.

I. Pre-Foundation website.

As far as I can tell, I think we started using the specific phrase “choice and innovation” when we created the new web pages for the Mozilla Foundation. Before the Foundation existed, our web site and communication was mostly internal, aimed at developers and participants in the project. It was less aimed at end-users or at the general public. So the mozilla.org site did not have a focus on explaining the importance of the project in general terms.

II. Pre-Foundation Public Statements

In the pre-Foundation era I did explain the importance of the Mozilla project to the press, particularly around the release of Mozilla 1.0 in June, 2002. I’ve found and copied a few of these interviews that were done by email below. The comments show their age a bit (2002 was a long time ago in Internet time) but overall still seem relevant today.

Question: “What is your view on the market share currently held by the Mozilla browser? Is it important to take on Internet Explorer? (if it is, how to do that?)”

Answer: “The Internet is becoming an increasingly important part of our lives. ‘Browser’ software is the means through which consumers and citizens access and manipulate data via the Internet. It is an unhealthy situation to have only one means of accessing Internet information. It is unhealthy to have our means of accessing the Internet determined by the business plan of a software vendor. The goal of the Mozilla project is to provide alternative, open source software through which people can access the Internet. This is a critical piece in allowing the needs of citizens and consumers to determine the development of Internet technologies.”

“The Mozilla project provides a viable, vibrant technical alternative to Internet Explorer. This alone is not the entire story, distribution is also important. But distribution is impossible until a viable technical alternative exists, and Mozilla provides such an alternative.”

Question: “Going further than the published roadmap, where do you see the Mozilla browser five or ten years from now? Which kind of features may be incorporated in the future?

Answer: “The Internet is a diverse environment. Human beings can access their data and conduct transactions on the Net based on their goals. Different people choose different means of doing so, some focus on convenience, some on protecting their privacy. Innovation has returned to “browser” software, providing new convenience to users. Many of us use devices other than desktop computers to access the Internet, and Mozilla based software helps power the change.”

Answer: Our goal is a World-Wide-Web where consumers have choice, and where no single entity dictates what the consumer can do or see. In other words, to maintain effective consumer choice in how our personal information is transmitted and used. We’re dangerously close to losing that choice now, as more and more websites provide their data and services in formats only IE can understand.

III. The appearance of “Choice and Innovation”

I believe the “choice and innovation” phrase first appeared in Nov. of 2003, when we set about finding a good way of describing our purpose that could be easily absorbed and understood. “Bonsai” (our web-based tool for showing what has changed in our source repository) suggests it appeared in version 1.2 of the “about” page. The phrase also appeared on the front page of the mozilla.org website when it was revised in mid to late Nov. 2003. In this case the reference was:

What is Mozilla?
The Mozilla project maintains choice and innovation on the Internet by developing the acclaimed, open source, Mozilla 1.5 web and email suite and related products and technology.

IV. What I take from this

“Choice and innovation on the web” has been an excellent way to describe our goals or mission so far. The phrase has developed staying power because it expresses a basic nature of what we’re doing. My believe is that “choice and innovation” is a great starting point, has served us well and is part of our heritage that we should look to. I also suspect it is not enough to guide our daily activities. Is any innovation equally desirable for us to pursue? And do we care if choice lead to a better overall better experience? If so, for whom? “Choice and innovation on the web” is a great foundation, and I’m proud of it. We have the opportunity and the responsibility to build upon this foundation and define what we think the Mozilla project can and should do to make the net a better place.

2 comments for “History of “Choice and Innovation on the Internet””

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    Pingback from Mozilla Italia » Archivio » Mozilla e Mozilla Italia hanno fatto la cosa giusta!

    […] personale così come viene espresso in modo chiaro e forte dal  Motto di Mozilla: “Scelta e innovazione” (in […]

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    Pingback from BlogZilla » Mozilla e Mozilla Italia hanno fatto la cosa giusta!

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