Mozilla

Mozilla Aspirations 2008

November 19th, 2007

A few weeks ago John Lilly got me to thinking — how would I describe my aspirations for Mozilla for 2008? I don’t mean how I would describe goals, or tasks, or specific things that need to be done. I mean aspirations — high level, overarching concepts that describe why we do things and what is ultimately important to accomplish.

Here’s the result — let me know what you think.

In 2008 we demonstrate to the world all the things that makes Firefox, Mozilla and the Open Web important. We tell the big picture Mozilla story effectively — what Mozilla is, what our products are, what our product and technology roadmaps are, what “open” is, how these traits result in a better Web, how people can participate, and why it matters.

We find new ways to give people greater control over their online lives — access to data, control of data, greater ability to participate beyond increased consumption. We demonstrate these characteristics through our products. We inspire others to create these characteristics. We show consumers what they should expect.

We make a compelling public case that this approach is practical, effective and innovative. We do this with Firefox 3, a great product that people love. We do it with other initiatives (not necessarily product releases) that show that Fx3 is a building block for even better things.

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