Diving Deeper into the Proposed 2010 Goal for Mobile

September 21st, 2008

Note:  I saw one press article wondering if including “have an effective product in the mobile space” in our 2010 goals means that we won’t ship something interesting until 2010.  That is not the case at all.  We will ship well before then.  The intent of this goal was to say: in 2010 when we look at where we are, it should be screamingly obvious that we’ve done this. That means releasing a good product much sooner, seeing good results and acceptance, and seeing those results grow over time.

We also need to get a bit further on what “effective product” means. The details may or may not end up in the goals statement, brevity may be a big virtue.  But if there aren’t included, we’ll want a place where we capture the next couple of levels of detail.

On that note, I posted some questions about the mobile goal in the mozilla.governance newsgroup last week.  I meant to cross-post here simultaneously, but last week was quite hectic and I missed that.

I’ve proposed a set of product and technology goals for Mozilla for 2010. ( One of these goals is about the mobile space. It’s below. I believe that the two very high level goals I proposed for mobile are uncontroversial in themselves. If that’s not the case then please speak up asap.

3. Mobile

* have an effective product in the mobile market
* demonstrate that “mobile” is part of one, unified, open web”

Gerv has suggested we talk about what an “effective product” means. Is that a market share number? Some degree of mindshare? Proof that Firefox on mobile devices is as exciting as Firefox on the desktop? Are users the key, or innovation, or speed, or mindshare?

As to the second part of the goal Stuart notes that we’ll need to think about how content is created for devices with different characteristics than a desktop machine, and how this affects our idea of one web. How should we approach this?

What do you think is necessary for an “effective product” on mobile devices?  And how should we think about maintaining one web? Free-flow thoughts are welcome — what’s the picture you’d like to see?

(Some thoughts from summit attendees can be found here. I asked people to put their thoughts on sticky notes and attach them to the various goals. So these are stitched together in any way.)

Last week we also had an initial in person / phone dial-in group discussion regarding the mobile goals. I’ll post about that next.


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