Mozilla has just filed its audited financial statements for 2009. This is the perfect time to look at the state of the Mozilla mission, our successes, our opportunities and our challenges. This year we’re trying a different format to better reflect the scope of Mozilla and to make better use of video and visual information. We’re hosting this year’s State of Mozilla and Financial Statements at our main website rather than at this blog. Please take a look!
Posts Tagged with “revenue”
November 18th, 2010
November 19th, 2009
Today we are posting our audited financial statements and tax form for 2008. We have also posted our FAQ. As in past years, I’ll use this event as an opportunity to review both our financial status and our overall effectiveness in moving the mission forward.
The financial highlights are:
- Mozilla remains strong financially despite the financial crisis of 2008. Our investment portfolio was somewhat reduced, but overall revenues remained steady and more than adequate to meet our needs. We continue to manage our expenses very carefully.
- Mozilla remains well positioned, both financially and organizationally, to advance our mission of building openness, interoperability and participation into the Internet.
Our revenue and expenses are consistent with 2007, showing steady growth. Mozilla’s consolidated reported revenues (Mozilla Foundation and all subsidiaries) for 2008 were $78.6 million, up approximately 5% from 2007 reported revenues of $75.1 million. The majority of this revenue is generated from the search functionality in Mozilla Firefox from organizations such as Google, Yahoo, Amazon, eBay, and others.
2008 revenues include a reported loss of $7.8 million in investments in the Foundation’s long-term portfolio (approximately 25%) as a result of economic conditions and investment values at the end of 2008. Excluding investment gains and losses, revenues from operational activity were $86.4 million compared to $73.3 million in 2007, an annual increase of 18%.
Mozilla consolidated expenses for the Mozilla Foundation and all subsidiaries for 2008 were $49.4 million, up approximately 48% from 2007 expenses of $33.3 million. Expenditures remain highly focused in two key areas: people and infrastructure. By the end of 2008, Mozilla was funding approximately 200 people working full or part-time on Mozilla around the world. Expenditures on people accounted for roughly 58% of our total expenses in 2008. The largest concentrations of people funded by Mozilla are in the U.S, Canada, and Europe with smaller groups in China and New Zealand and individuals in many parts of the world.
Total assets as of December 31, 2008 were $116 million, up from $99 million at the end of 2007, an increase of 17% to our asset base. Unrestricted assets at the end of 2008 were $94 million compared with $82 million in 2007, a 15% increase. The restricted assets remain the same as last year: a “tax reserve fund” established in 2005 for a portion of the revenue the Foundation received that year from the search engine providers, primarily Google. As noted last year, the IRS has opened an audit of the Mozilla Foundation. The IRS continues to examine our records for the years 2004-2007. We do not yet have a good feel for how long this will take or the overall scope of what will be involved.
Total grants, donations, and contributions in 2008 were approximately $1 million matching the approximately $1 million of 2007. Mozilla supported projects such Mozdev, Software Freedom Conservancy, and accessibility support for the jQuery library, HTML 5 video, and Firebug.
We believe that Mozilla’s financial setting will continue with relative stability. We continue to use our assets to execute on the mission.
Moving the Mission Forward
2008 was another exciting and robust year for Mozilla. Our scope of activities continued to grow, our community of committed contributors and users expanded, our geographical diversity deepened, and our effect on increasing openness, participation, innovation and individual empowerment in Internet life is significant. Here are some examples.
In February we launched Mozilla Messaging to develop Mozilla Thunderbird as well as new possibilities in the broader messaging arena. 2008 was primarily a start-up year for Mozilla Messaging. In 2009 we’re starting to see the Mozilla Messaging team deliver on the promise. The final version of Thunderbird 3 –- a vastly improved product — is due to be released shortly. In addition the initial developer version of Raindrop — a prototype for a new way of integrating different kinds of messages — has been released.
In 2008 we developed a set of two-year goals (the “2010 goals”), setting out major areas we’d like to see the Mozilla project address in 2009 and 2010. The 2010 goals build upon the Mozilla Manifesto, which articulates the values underlying the Mozilla project and our products. Two of these are familiar — openness in general and continued vitality of Firefox. Two are newer: the mobile web and helping people manage the explosion of data around us. These reflect our desire to see the values of the Mozilla Manifesto infused into these areas of Internet life.
We began an on-going process of strengthening some of the Mozilla project’s basic assets. We began broadening our “module ownership” system beyond code to include governance activities. We began a long-overdue update of the mozilla.org website. In September Mark Surman joined as the new Executive Director of the Mozilla Foundation. These activities continued in 2009, along with new Education and Drumbeat programs.
We expanded the scope of our innovation efforts under the “Mozilla Labs” banner. We launched a range of projects including our first Design Challenge, Test Pilot (user testing program), Ubiquity (natural language interface to browser interaction), and a Developer Tools program. We also expanded existing projects like Weave, Personas and Prism. This focus on innovation continues during 2009.
Mozilla continues to grow ever more global. In June 2008 Firefox 3.0 launched simultaneously in 46 languages. A year later, Firefox 3.5 featured 70 languages. In 2008 Firefox became the majority browser in specific countries. This started with Indonesia, which passed 50% in July 2008, and grew to include Slovenia and Macedonia by the end of 2008. Since then, Slovakia, the Philippines, Poland, Hungary, Latvia, Bosnia Herzegovina, and Ghana have joined this group. Our local communities also work with other Mozilla products and activities such as Thunderbird, Seamonkey and Service Week (in 2009).
We intend to continue to invest significantly in global participation.
Product and Competition
The number of people using Mozilla products increased dramatically throughout 2008 and 2009. This user base makes Mozilla relevant to the Internet industry, helping us move the Internet to a more open and participatory environment. It also helps us build public benefit, civic and social value as components of the Internet’s future.
The number of people using Firefox on a daily basis increased from 28 million in 2006 to 49 million in 2007. In 2008 we moved up to 75 million daily users. As of November 2009 the daily number has grown to 110 million, bringing the total number of users to approximately 330 million people.
Our market share rose to approximately 21.69% in December of 2008. This breaks out into U.S. market share of approximately 20.2%, and more than 32% in Europe. Our statistics for Asia are similar, with our own estimates around 20%. Our South American market share rose to 27% by the end of 2008. These numbers have all continued to rise in 2009 as well. In February, 2008 we crossed the half-billion download mark; in July, 2009 we exceeded 1 billion downloads. As of November, 2009 Firefox’s market share worldwide reached 25%.
In June 2008 we released Firefox 3.0, bringing dramatic improvements to the online browsing experience. These improvements included features to help users quickly navigate to favorite websites, manage their downloads more easily, and keep themselves safe from malware attacks. Firefox 3 was downloaded over 8 million times in the first 24 hours, earning Mozilla a Guinness World Record. In June 2009 we released Firefox 3.5, with additional performance and feature improvements. In November 2009 we celebrated the fifth anniversary of Firefox.
Work on Firefox for mobile devices began in earnest in 2008 with the first development milestones released. We expect to release the first product versions late in 2009. The mobile market has many challenges for us, in particular the fragmentation of the development platform (a plethora of operating systems, handsets and carriers) and a market where touching a consumer directly is more difficult. However, the market is beginning to change and a great, open browser will both help that process and benefit from it. We have much more to do, but have laid a good foundation for long-term contribution to the mobile Web.
SeaMonkey remains a vital project with millions of users. Bugzilla continues as a backbone tool for numerous organizations. A revitalized Thunderbird 3 should ship in 2009.
The past few years have seen an explosion of innovation and competition in web browsers, demonstrating their critical importance to the Internet experience and marking the success of our mission. In 2008 not only did Microsoft and Apple continue developing their web browsing products, but Google announced and released a web browser of its own. Competition, while uncomfortable, has benefited Mozilla, pushing us to work harder. Mozilla and Firefox continue to prosper, and to reflect our core values. We expect these competitive trends to continue, benefiting the entire Web.
The Internet remains an immense engine of social, civic and economic value. The potential is enormous. There is still an enormous amount to be done to build openness, participation and individual opportunity into the developing structure of the Internet.
Hundreds of millions of people today trust Mozilla to do this. This is an accomplishment many thought was impossible. We should be proud. We should also be energized to do more and to try to new things. It’s a big challenge. It’s important.
We’ve made this opportunity real. Let’s go surprise people once again by showing how much better we can make the Internet experience.
July 21st, 2009
Here’s the business approach of the then-current CEO of a very well-known Internet company. (He’s gone now.)
- get eyeballs looking at my site
- find or create content that keeps them at my site as long as possible
- monetize them as much as possible while they’re there
There are times when each of us will be happy to be a pair of eyeballs with a wallet attached, to be a “monitizable unit.” In our physical lives this is a little like going to the mall. I may “window-shop” and I may enjoy a comfortable environment. But there’s no doubt in anyone’s mind that the point of the mall is to for people to purchase things.
There are times, however, when being a wallet attached to eyeballs is not enough. The possibilities available to us online should be broader, just as they are in the physical world. Sometimes we choose to skip the mall and go to the library, or the town square or the park or the museum or the playground or the school. Sometimes we choose activities that are not about consumption, but are about learning and creation and improving the environment around us.
We have public spaces for these activities in our physical lives. We have public assets, and the idea of building some part of our infrastructure for public benefit as a necessary complement to private economic activity.
Mozilla strives to bring this public aspect, this sense of compete human beings, the goal of enriching the full range of human activities to the Internet. We envision a world where the Internet is built to support these varied aspects of the human experience; a world where robust economic activity lives alongside vibrant social, civic and individual enrichment.
We’re building this world so that we can all live in it.
November 19th, 2008
Today we are posting our audited financial statements and tax form for 2007. We have also posted an FAQ. As in past years, I’ll use this event as an opportunity to review both our financial status and our overall effectiveness in moving the mission forward.
The financial highlights are:
- 2007 was another healthy year for Mozilla both financially and organizationally.
- Mozilla is well positioned to remain vital and effective during the current difficult economic times.
Our revenue remains strong; our expenses focused. Mozilla’s revenues (including both Mozilla Foundation and Mozilla Corporation) for 2007 were $75 million, up approximately 12% from 2006 revenue of $67 million. As in 2006 the vast majority of this revenue is associated with the search functionality in Mozilla Firefox, and the majority of that is from Google. The Firefox userbase and search revenue have both increased from 2006. Search revenue increased at a lesser rate than Firefox usage growth as the rate of payment declines with volume. Other revenue and support sources were product revenues from online affiliate programs and the Mozilla Store, public support, and interest and other income on our invested assets.
The agreement between Google and the Mozilla Corporation that accounts for the bulk of the revenue has been renewed for an additional three years, and now expires at the end of November of 2011.
Mozilla expenses (including both the Mozilla Foundation and Corporation) for 2007 were $33 million, up approximately 68% from 2006 expenses of $20 million. Expenditures remain highly focused in two key areas: people and infrastructure. By the end of 2007, Mozilla was funding approximately 150 people working full or part-time on Mozilla around the world. Expenditures on people accounted for roughly 80% of our total expenses in 2007. The largest concentrations of people funded by Mozilla are in the U.S, Canada, and Europe with smaller groups in China, Japan, New Zealand, and South America.
Our assets as of December 31, 2007 were $99 million, up from $74 million at the end of 2006, an annual increase of 34% to our asset base. Unrestricted net assets (net of liabilities) at the end of 2007 were $82 million compared with $58 million in 2006, a 42% increase over the prior year. In 2005 the Mozilla Foundation established a “tax reserve fund” for a portion of the revenue the Foundation received that year from Google. We did this in case the IRS (the “Internal Revenue Service,” the US national tax agency) decided to review the tax status of these funds. This turns out to have been beneficial, as the IRS has decided to review this issue and the Mozilla Foundation. We are early in the process and do not yet have a good feel for how long this will take or the overall scope of what will be involved.
In 2007, the Mozilla Foundation expanded its grant giving and funding program, providing approximately $700,000 in funds. Mozilla supported projects such as Mozdev Support, the NVDA open source screen reader for Windows, GNOME, and Mozilla-related educational activities at Seneca College. In addition, the Mozilla Corporation contributed $321,326.40 to various individuals and efforts, which supported the open source projects of individual developers, the Bugzilla community, Creative Commons, Oregon State University, and others. This brings total grants, donations, and contributions to over $1 million (roughly tripling 2006 donations).
We believe that Mozilla’s structure and financial management will allow us to continue with relative stability despite the disturbing economic conditions that developed over the summer and fall of 2008. There are no guarantees of course and Mozilla is not immune. We will certainly feel the effects of the economic situation. However, there are a number of reasons why Mozilla is likely to experience less disruption than other organizations.
- Our financial objective is sustainability, not financial return on investment, and certainly not the increasing financial return on investment that the markets seek. Success in our fundamental goals is not measured by the stock or investment markets.
- Our basic structure — public benefit, non-profit organization — means that we do not have a share price or valuation set by the market. So the downturn in the stock market does not affect us directly.
- Mozilla’s participants do want a return on their investment. That return is our effectiveness in creating a part of the Internet that is open, participatory, innovative and promotes decentralized decision-making. Financial resources are one tool in generating this return. But they are not the only tool. The open source software development model is adept at providing multiple tools to achieve our goals. Financial resources are a catalyst, but neither the goal nor the only tool.
- We’ve been building in the ability to live with greatly reduced revenue for years. We have a significant amount of retained earnings. We don’t currently anticipate dipping into that fund in the immediate future. We believe our revenues for the near term future will be adequate to fund ongoing work. If the economic setting further worsens, we do have retained earnings to carry us through some difficult times.
- Our financial management style has always been that each person who is paid to work on Mozilla needs to be a resource for many other people. We haven’t tried to hire everyone we need to fulfill our mission — that’s not possible.
Moving the Mission Forward
In 2007 we launched a number of initiatives focused on strengthening the Mozilla mission. In February we published the first version of the Mozilla Manifesto and began the ongoing public discussion of the most over-arching goals of the Mozilla project: openness, participation, decentralization, innovation. A few months later we turned to describing the open web and promoting an open Internet as the most fundamental “platform” for ongoing development. There is much work to be done here, both in defining what we mean clearly and in working with others who share the goal. This is possible only because of our success to date — we are able to shift the focus from Firefox as an end in itself to Firefox as a step in achieving something much greater.
In May the Mozilla Foundation started an Executive Director search process to add additional capabilities. This task required designing a search process appropriate for an open organization like Mozilla. We figured out how to create a search committee with board members and individual contributors, created that committee, did a lot of public outreach and discussion, and combined this with classic search techniques. We were able to include a live, streamed, public discussion and the chance for hundreds of Mozilla participants to meet our final candidate as part of the process. It would have been ideal if we could have done this more quickly, as it took us until August 2008 to officially hire our new Executive Director. But we found a rare and great fit in Mark Surman, and this occurred only because of the determinedly open nature of the search process.
In June we launched a focused, increased effort in China. This includes a range of outreach and community activities, particularly in universities, plus a focus on making Firefox a better experience for Chinese users. To do this effectively we created a subsidiary of the Mozilla Corporation known as Mozilla Online Ltd.
In July we launched a call to action to revitalize Mozilla efforts in email and Internet communications. That led to vigorous discussions for several months, and the decision to create a new organization with a specific focus on mail and communications. In the fall of 2007 we laid much of the groundwork for the creation of Mozilla Messaging, which launched officially in February 2008.
The idea of openness is taking root across the industry and in other areas of life. More organizations and people are realizing that choosing openness, collaboration and enabling participation is good for people, and good for a set of business opportunities as well. In addition, we are seeing the vast amount of civic and social benefit that can be created through open, collaborative, shared work product.
2. Geographic Reach
2007 was also a year of geographic expansion, reflecting the increasingly global nature of the Mozilla project.
One aspect of our global expansion is in our user base. By the end of 2007, nearly fifty percent of Firefox users chose a language other than English. In a fast forward, the first country in which Firefox usage appears to have crossed the 50% mark is Indonesia, surpassing 50% in July 2008. A set of European countries (Sovenia, Poland, and Finland) see Firefox usage above 40%.
Another aspect of geographic expansion is in the contributor and community base. In 2007 Mozilla contributors from the United States made a series of trips to India, resulting in many contacts and one of our 2008 interns. Mozilla contributors from the United States also made the first trips to Brazil to see our contributors there. This also resulted in ongoing activities in Brazil that are continuing, as well as expanding activities in other South American communities. The number of participants in Eastern Europe is growing dramatically. We started work in China and hired Li Gong to lead this effort. This resulted in the creation of Mozilla Online Ltd. in August. Mozilla has new groups of contributors and employees in Auckland, Beijing, Copenhagen, Vancouver and across Europe.
This global reach is driven by our focus on local contributors, local product and local empowerment. Firefox 2 shipped in thirty-six languages. Firefox 3 shipped in forty-six languages in June 2008 and 4 months later, our Firefox 3.1 beta is now localized in over 50 languages. We continue to invest very heavily in what we call “localization” for short but which in its broadest sense means everything that allows global participation in building and accessing the Internet.
At the end of 2007 our Calendar Project had twenty-six active localizations for Sunbird 0.7 and Lightning 0.7, and Thunderbird 188.8.131.52 offered thirty-six active localizations. SeaMonkey 1.1.7, the last stable release of the year, featured twenty languages. The number of releases is made possible by the enormous dedication of the localization communities, plus a focus on building infrastructure to enable those communities.
These efforts to make the web more accessible did not go unnoticed. In May of 2007 Mozilla was awarded the World Information Society Award by the ITU, the United Nations agency for information and communication technologies. Mozilla was singled out for its “outstanding contribution to the development of world-class Internet technologies and applications.”
Our community remains healthy and vibrant. The percentage of code contributed to Firefox by people not employed by Mozilla remained steady at about 40% of the product we ship. This is true despite a significant amount of new employees in 2007. Our geographic expansion is powered by active and committed volunteers, from the localizers to Spread Firefox participants to others who introduce Firefox to new people.
In June of 2007 we launched a new quality assurance effort, building ways for people to get involved without needing to plunge exclusively into our bug-management tool. In October we launched a new support effort, building on the work community members have provided via forums. Today our end user support offering includes an online knowledge base, forums for discussion and troubleshooting, and one-to-one live support. We also made event planning and speaking planning a public activity, and have developed programs to assist more Mozilla contributors to become active public speakers about Mozilla.
The number of people using Firefox on a daily basis nearly doubled from 27.9 million in 2006 to 48.9 million in 2007. As of October 2008 that number has grown to 67.7 million. In 2007 and 2008 three titans of the Internet and software industry — Microsoft, Apple and Google — all released competitive Web browsers. Our market share continues to rise, our community continues to grow and Firefox continues to provide leadership in innovation, technology, and user experience. Living among giants is not easy, but the Mozilla community continues to demonstrate that our efforts stand the test of competition and continue to lead the way.
Other Mozilla projects remain vital, with committed contributors and users. Worldwide, SeaMonkey has approximately five million users and Thunderbird has five to ten million users. Bugzilla installations are hard to count since many of them are internal to an organization. But we see Bugzilla installations everywhere, and over sixty thousand copies of Bugzilla were downloaded in 2007, with hundreds of companies identifying themselves as Bugzilla users.
The impact of our userbase allows us to help move the Internet industry to a more open and participatory environment — accessible content, standards-based implementations, and bringing participation and distributed decision-making to new aspects of Internet life.
In 2007 we began a new, focused effort to bring the Firefox experience to mobile devices; early steps included forming a team and identifying mobile platforms as a central part of our work going forward. We’ve begun shipping development milestones and early releases in 2008.
We’ve also started new initiatives to promote innovation across the Mozilla world by providing a home and infrastructure for experimental work via Mozilla Labs. Innovation is a notoriously difficult thing to build into an organization; we’ve adopted a flexible approach that we expect to grow and change over time. The Mozilla community is diverse and creative, our challenge here is to build environments that both encourage individual creativity and that allow us to work at scale.
Mozilla is strong. We’re growing. We’re trying new things. 2007 and 2008 to date have been important, successful years for Mozilla.
I hope Mozilla participants feel proud of what we’ve accomplished and excited about what is still to come. The Internet is still young, and still in its formative stage. Mozilla has, and can continue to empower each one of us to build the Internet into a better place.
March 25th, 2008
John has a post today about how some people impute revenue motives to everything we do. In his case John made a statement about how one of Apple’s business practices is bad for the overall security and health of the Internet. (In this case the practice is to encourage consumers to download and install new software by identifying it as an “update” to software the person already has on his or her machine.)
Some of the reactions address the actual issue. But there’s also a set of responses along the lines of: ‘All Lilly really cares about is using Firefox to make money from Google, and all this talk of what’s good for the Internet is just a smokescreen for protecting the revenue stream from Google.’ (This is not an actual quote, it’s my description of a set of responses.) I’m coming to wonder if any statement or action we take that is controversial or based on mission with get this response. I’ve had this experience myself when discussing a number of topics.
Periodically I’ll be in a discussion about Mozilla’s plans for something and people respond by saying “Oh, that’s because Google cares about [fill in the blank] and your revenue comes from Google.” On several occasions I’ve been utterly dumb-founded and speechless because I have never even thought of Google in relation to the discussion. (I’d give some examples but I am concerned that we’ll end up rehashing old issues. )
But much of the world is driven by money and all sorts of people say they have different or additional motivations. So suspicion may be warranted. At Mozilla we can only do what John notes — keep pursuing the mission, keep demonstrating by our actions that our mission is the critical piece, and being authentic.
A separate problem is that a focus on money makes it easy to miss other, important topics. In this case the question is: what happens if consumers stop accepting security upgrades because they don’t trust the other software that comes along with it? That’s a disaster for all of us. That’s the question John is raising and it’s an important question to consider. Those commentators who dismiss this topic because Mozilla competes with commercial offerings and generates revenue miss this point. If the commentators you turn to dismiss everything for this reason, then I’ll hope you’ll add some additional commentators to your resource list.