2010 Goals

September 10th, 2008

I propose we have a set of goals for the next two years that describe the ways we want our products and technologies to move the Mozilla misison forward.

These goals should be concrete enough that people can respond to them and provide a means for evaluating the scope of progress. Perhaps even more importantly, these goals should express important ideas rather than specifying implementation plans. They should set the directional, aspirational goals. They are intended to describe the type and scope of accomplishment we want to see.

Broad aspirational goals are critical, for the reasons I described last May. Mozilla’s great success is built on:

. . . many thousands of people (tens of thousands or hundreds of thousands, actually) moving in the same general direction, most of whom aren’t full time, aren’t employees and may not even be known personally to the project’s leadership. We won’t know and don’t seek to control all the things people will do that make us more successful. Articulating a broad, commonly shared set of aspirations helps many disparate groups of people organize themselves and work towards very practical, concrete tasks that make our aspirations real.

There are also other broader goals that Mozilla might take on — proposals to date include education, open source evangelism in general, open everything, assisting online communities with participatory tools. These discussions will pick up steam as Mark Surman joins us. Having an  set of goals for our product and technology development will also provide valuable input into that discussion.

I’ll give a list of 2010 Goals in my next post. I initially presented these goals at the Firefox Summit, and invited people to post sticky notes and comments on a whiteboard. The transcribed notes have been placed on the Wiki so they can continue to generate discussion.

Please take some time to review the proposed goals, make suggestions, ask questions, and make alternatve proposals. It’s important to have only a small number of goals, so I’ll be constantly trying to find the over-arching themes.

17 comments for “2010 Goals”

  1. 1

    Darek said on September 10th, 2008 at 2:59 pm:

    Looking forward to see the goals, my vote after reviewing the sticky notes would be to focus on innovation, especially given the new competition from Google. I’d love to see Mozilla shape and lead open innovation process, and deliver both incremental and disruptive innovation.

  2. 2

    Tristan said on September 11th, 2008 at 9:18 am:


    I’m eager to read your next post. In the mean time, my suggestion for goals would be the following:

    1 – Make sure the Open Web stays relevant while it’s competing with proprietary technologies and platforms such as Silverlight and Flash.

    2 – Make sure Mozilla stays relevant in the market (on the desktop and on mobile) as it faces increased competition.

    (nitpick: in your post, you may want to replace “Mozilla misision” by “Mozilla mission” when linking to the Manifesto)

  3. 3

    Pingback from Mitchell’s Blog » Blog Archive » Proposed 2010 Goals

    […] Home « 2010 Goals […]

  4. 4

    Pingback from GNUvox » Blog Archive » Gli obiettivi di Mozilla entro il 2010

    […] CEO di Mozilla, Mitchell Baker, riporta nel proprio blog l’intenzione di stabilire degli obiettivi per Mozilla, che facciano sì che compia la […]

  5. 5

    Rich Lewihe said on September 20th, 2008 at 3:34 pm:

    Mitchell, if you want a way to create meaningful goals and track progress, take a look at

  6. 6

    Spam Spotter said on September 22nd, 2008 at 4:31 am:

    “Without a system of goals, our only motivation is survival” (Richard S. Lewine/Lewihe)

  7. 7

    Pingback from Pocket PC Central News Center » Archive » Firefox Mobile Pushed Back to 2010?

    […] these reports state that 2010 is the year for the mobile version of the Firefox web browser, the reference material the reports cite simply suggest that the goal of the organization is to have a mobile version of […]

  8. 8

    Pingback from » Firefox Mobile nicht vor 2010 » insidePDA News

    […] Baker, Vorsitzender der Mozilla Foundation, äußerte sich jetzt dazu in seinem Blog. Mozilla sieht in seiner Roadmap mit den Zielen 2010 auch eine mobile Version seines Browsers […]

  9. 9

    Pingback from Mozilla plans mobile Firefox, plus ‘public resource’ usage data | Dylx-Infotech

    […] Other goals include a set of fluffy-sounding measures designed to “deepen Mozilla’s role as a centerpiece of the internet”. A summary of the goals can be found in Baker’s Lizard Wrangler blog here, while a rationale for why a hippy organisation like Mozilla needs a mission statement in the first place can be found here. […]

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    Pingback from Thoughts on Mozilla’s 2010 mobile goals « Daily themes

    […] about where we want to go in the next couple of years — our 2010 goals.  Mitchell framed the discussion and proposed some goals.  One of the key goals proposed was “Mobile: have an effective […]

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    Pingback from Mitchell’s Blog » Blog Archive » 2010 Goals discussion — Latin America

    […] see from Guillermo that the discussion of 2010 goals among the Spanish speaking Latin American community kicks off this week. And I know Marcio is back […]

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    Pingback from Mozilla pt-BR - mgalli’s Community Update index » Blog Archive » Mozilla Metas 2010 / Goals 2010 Project

    […] Mitchell Blogada original – semente 2010 Goals […]

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    Pingback from Mozilla pt-BR - mgalli’s Community Update index » Blog Archive » Chamada para discussão 2010 Goals Mozilla em São Carlos

    […] [1] Semente 2010 Goals […]

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    Pingback from Clauber Stipkovic Halic - CSH » Blog Archive » Discussão “Mozilla 2010 Goals” em São Carlos nesta Quinta-feira (20/11/2008)

    […] [1] Semente 2010 Goals[2] Wiki Process [3] Brazilian participation[4] Initial Goals Description  […]

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    Pingback from Benetti, mais que um blog » Sessão interativa para o Mozilla 2010 Goals

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    Trackback from OSZine

    Mit 3-Punkte-Plan will Mozilla zum Marktführer werden…

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    Pingback from So will Mozilla bis 2010 die Vorherrschaft im Web erringen |

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