Please help me design my business card!

May 22nd, 2009

I’ll be ordering new business cards shortly. I want to use the back side of the card to test out ways of describing the Mozilla mission. The front side with have a Mozilla dino head image. I’ll probably put a Firefox logo on the back because so many people I meet recognize Firefox but not Mozilla. Next to that I want to put a short, pithy statement that goes way beyond our products. I’d like to either capture our mission, or spark a conversation that allows us to describe the mission. I’ve put a few possibilities below. I am looking for other ideas.

My examples will be in English, but I’m also interested in good ways to express key Mozilla concepts in other languages as well.

  • building opportunity into the Internet
  • public benefit internet
  • Building the Internet as a global public resource
  • opportunity for all

35 comments for “Please help me design my business card!”

  1. 1

    Scott Fitchet said on May 22nd, 2009 at 12:13 pm:

    Hard to beat bullet #4. Is transparency a goal?

  2. 2

    Guillermo Movia said on May 22nd, 2009 at 12:25 pm:

    I like Mozilla Foundation t-shirt: «Internet by the people for the people». «Internet por y para la gente» in spanish.
    «A community building Internet»
    «Internet open for all»

  3. 3

    Viktor CZ said on May 22nd, 2009 at 1:08 pm:

    Not bad idea with FF on one side!

    What about:

    Surf free without borders!
    Internet free! Whenever, wherever.
    Firefox – power of community
    Discover world of the Internet with us!
    Be with us, surf with us 🙂
    Be with us, we are with you. Everywhere. Firefox!
    Live with FF. Easily!

    Best regards

  4. 4

    Viktor CZ said on May 22nd, 2009 at 1:11 pm:

    Life with us on the Internet. Easily!
    Internet? Yes, we can :-)))


  5. 5

    Nino D’Aversa said on May 22nd, 2009 at 1:18 pm:

    [cool slogan]
    then punch a big hole in the card to show how transparent we are.

  6. 6

    John Slater said on May 22nd, 2009 at 1:33 pm:

    Making the Web better for you.

  7. 7

    Max Kanat-Alexander said on May 22nd, 2009 at 2:11 pm:

    * Keeping the Internet open
    * Creating [or furthering/promoting?] the open web
    * Protecting [or promoting] freedom on the web
    * A global community working together to assure the future of the open web


  8. 8

    Sylvain D said on May 22nd, 2009 at 4:26 pm:

    “Building the internet of tomorrow for everyone.” (“Constuire l’internet de demain pour tous.” in French )

    And maybe using the firefox logo’s “earth” with a few firefoxes on top of it. (According to me, the current logo shows power, but misses the “community” feeling. Even if it’s perfect for Firefox, I don’t think its fits mozilla’s spirit)

  9. 9

    Mitchell Baker said on May 22nd, 2009 at 5:02 pm:

    Nice to see these –thanks!

    Scott, yes i think transparency is a goal. I have a slide that shows this; Ill get that posted asap.
    Sylvia — very interesting comment about the Fx logo and community
    Nino — fun idea about the hole. not sure I’ll do it though 🙂
    John — i like the emphasis. wonder if it will lead to the conversation I’m hoping for. I guess we can try it and see.

  10. 10

    MarkJ said on May 22nd, 2009 at 5:51 pm:

    “Open tools = open minds.”

  11. 11

    steve said on May 22nd, 2009 at 5:59 pm:

    If your slogan on the back will describe a concept “way beyond your products” then you probably don’t want to link it to your Firefox logo. It belongs on the other side with the Mozilla logo.

    If transparency is key, then a nice idea might be cards cut from a translucent sheet. You could print the Firefox logo on the back, but reversed so when you look at the front of the card, your Firefox logo will be visible, but Mozilla and the Mozilla positioning line/tagline will be slightly more prominent and strongly linked, while still benefitting from the familiarity of your Firefox logo.

  12. 12

    henry laycock said on May 22nd, 2009 at 8:13 pm:


    [pun slogan ‘To Boldly Open Windows’]

  13. 13

    ravi gupta said on May 22nd, 2009 at 11:56 pm:

    well how bout, “me 2 we : D Mozilla way”

  14. 14

    Sylvain D said on May 23rd, 2009 at 2:47 am:

    Thank you for answering me, but my name is Sylvain and not Sylvia.

    Just so you know, Sylvain is a man’s name where Sylvia is a woman one. But I imagine you don’t hear a lot of French names.

  15. 15

    Felipe Gomes said on May 23rd, 2009 at 9:42 am:

    ( Firefox | Mozilla ) – The web is for all

    In portuguese it also fits well as “The web is *of* everybody” (pt: A rede é de todos)

  16. 16

    Nathan Beckman said on May 23rd, 2009 at 3:34 pm:

    Get water marked cards, that when held up to the sun shows the FireFox / Mozilla logo.

    For quotes….
    – Making the impossible, possible.
    – Tomorrows world, today.
    – Freedom to create anything you can dream.
    – A vision of the future.
    – A community like no other.
    – Freedom to shape things your way.

  17. 17

    Mitchell Baker said on May 23rd, 2009 at 9:07 pm:


    sorry about that — sloppy typing more than anything. mitchell is universally a man’s name, except for me (my mom was eccentric) so I’m sometimes less focused on this than perhaps i should be.


  18. 18

    Bill Aitch said on May 24th, 2009 at 12:55 am:

    Hi Mitchell!
    As you can or will see, since 2005, I now devote my time & effort to Social Enterprise, therefore understand how much damage & delay red tape causes.

    Those of us who have the ability/facillities/education should propagate & promote Self-Sufficiency/-Sustenance, Independence etc., where-ever possible. We see Social Enterprise/Economy as the best way forward, it creates maximum Democracy, Social Justice, Independence & Freedom of the Individual. This in turn creates/needs maximum Interdependence & best possible Communication.

    I am a new convert to Mozilla/F.F., as a refugee from IE, which has become far too slow, & throws up too many page errors, which in turn can be extreme painfull when we have such tight deadlines for financial transactions. We believe in the power/use of “plastic” e-cash, & hope that it will soon eradicate “loose-change”. In many ways the new Vista is an extremely painfull step backwards, it is by no means ripe for the picking. M.S. should not be allowed any form of monopoly, or the relevant extortionate prices. When they sell so many million copies, they should be selling at no more than 10% above extremely low cost. They long since know precisely how many they will sell, & can therefore budget accordingly. No excuses.

    For us, the Internet is the hub of all modern technology in the world of communication. We now see Fax, & even Text as obsolete, & I have an extreme dislike of snail-mail/hardcopy. The snail-mail, as it’s name implies, is far too slow/expensive, & my hard copy filing is so time consuming & chaotic. It is also difficult to insure against fire, flood & other elements, normally being in the wrong place/time. I find it so easy to carry the entire Wikipedia/Britannica etc. in my laptop, with adequate back-up online, as also at home.

    In yesteryear the central hub of communications, including snail-mail/hard copy, was a government department/ministry, (Genral Post Office), with a virtual seamless co-operation of most nationalities. We could return to this in order to improve both policing, as also pricing. Various contractors could contribute/supply.

    We thoroughly believe in the Open World approach, & will support/consume Social Enterprise of most descriptions.

    Your slogan should be kept short & sweet:

    “recognising & empowering the entire Human race.”

  19. 19

    Lennie said on May 24th, 2009 at 10:30 am:

    I was thinking along the lines of:

    “Mozilla, creates of Firefox for fun and non-profit”


  20. 20

    Lennie said on May 24th, 2009 at 10:31 am:

    Sorry for the open web:

    “Mozilla, creates of Firefox for fun, non-profit and the open web”

  21. 21

    janet said on May 25th, 2009 at 12:09 am:

    Because if it isn’t open, it’s closed.

  22. 22

    serge said on May 25th, 2009 at 3:17 am:

    open your mind with open web

  23. 23

    Sylvain V said on May 25th, 2009 at 4:50 am:

    Open It !

  24. 24

    Obi said on May 25th, 2009 at 5:04 am:

    “Mozilla : Extend the Internet to free your mind”

  25. 25

    Florian Cheval said on May 25th, 2009 at 5:47 am:

    “How would you like your internet today?”

    “So much more than just free stuff”

    “Enlarge your Internet!”

    “Internet by the people, for the people”

  26. 26

    Lillian Joyes said on May 25th, 2009 at 6:23 pm:

    i am sure that all theses comments will help you…but what about the problem I have had since I purchased a new t.v. 2 years ago and installed “MOZILLA FIREFOX” on it….the biggest complaint I have is that it is forever going off line and across the top of the screen is the comment…”FIREFOX” IS NOT RESPONDING” and this is an endless battle I have on a daily basis and it happens most of the time when I am on SHOCKWAVE ..or I will be in the middle of something else and the screen will go blank and it TAKES FOREVER for anything to “DOWN LOAD..all the time. In the morning when I first turn on my computer….I turn the set on (FOLLOW CLOSELY HERE) go to the kitchen…make my coffee….return to set, tap The word COMPUTER…leave..go to bathroom….return to set…tap “SHOCKWAVE”…leave room..go do my hair/face…return to set DAILY Jigsaw…leave room…return…press download..leave room…..all told it takes about 10 to15 minutes just to get the jigsaw on the screen that I can start to put it together. This is the routine for everything I want to do on any given site I go to…..It is most frustrating to have to cope with it… And in the middle of all this the screen goes opaque an it may take an hour for it to come back and most times I have to RESTART the computer…. So instead of worrying about your little problem consider the people who are putting the “BUCKS” in your pocket…who depend on your staff to make things workable on the net ,who do not have”TIME” for all this TIME WASTING. Thank you for listening…Lillian

  27. 27

    Sylvain D said on May 26th, 2009 at 1:13 am:

    @Lillian: This is a bug and should be reported in bugzilla.
    If it’s happening when you use Shockwave, maybe it’s a problem with the plugin… and it’s maintenance can’t (and shouldn’t) be done by Mozilla.

    PS: @Mitchell: By the way the “just so you know” in my previous comment was meaning “as g

  28. 28

    Sylvain D said on May 26th, 2009 at 1:18 am:

    @Lillian: This is a bug and should be reported in bugzilla.
    If it’s happening when you use Shockwave, maybe it’s a problem with the plugin… and it’s maintenance can’t (and shouldn’t) be done by Mozilla.

    PS: @Mitchell: By the way the “just so you know” in my previous comment was meaning “as général information”. I admit it, when I first heard of you I made the “common” mistake. So I can’t (and didn’t meant to) blame you.

    PS 2: Looks like my connection isn’t stable sorry for the missing end.

  29. 29

    Jon G said on May 26th, 2009 at 12:54 pm:

    I second “Internet by the people, for the people”.

    Excellent tag line! In line with, but much more effective than, what I was going to suggest.

  30. 30

    Staś Małolepszy said on May 26th, 2009 at 1:38 pm:

    Mozilla is not only about here and now (that’s what Firefox is in a way), but also about the future, also the distant future, of the Web. And we’re here to serve as guardians of this future, so that in 10, 20 or 50 years, the Web is still open, participatory and for everyone.

    Not sure if it’s good English, but here are my suggestions:
    “Make sure the Web evolves in the right direction”
    “Let the Web evolve in the right direction”

  31. 31

    Strivan said on May 27th, 2009 at 7:26 am:

    Hi Mitchell, I would like to ask the One Million Question, do we really need Browser ?

    To answer on this question, I have prepared a presentation about global trends in TMT business. I recently started this research and these slides just show the general statements with no any analytic.

    I would appreciate all your comments and ideas. Please do not hesitate to contact me at any time. Following is a link with my slides:


  32. 32

    jamey boje said on May 28th, 2009 at 3:16 am:
    simple mock up a basic visual design may help with inspiration and concepts 😉

  33. 33

    Pingback from What makes the web better? « commonspace

    […] of the Messaging Mozilla’s Mission stuff that is going on. It might also help Mozilla people make better business cards […]

  34. 34

    CaseyD said on May 28th, 2009 at 5:09 pm:

    just put these questions on the back –

  35. 35

    Mitchell Baker said on June 4th, 2009 at 9:02 pm:

    Jamey — your mockup is full of great ideas. The phrase “building the internet as a global public resource” looks really good. And i of course love the giant dino head, but the standard template is much more low key.


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